The Massive, Brand New Spring Water Dispensers Site 06

Packaging does a lot of quiet work for a beverage brand. It gets the product from factory to shelf, keeps it safe, helps it stand out in a crowded cooler, and gives consumers a first impression before they ever take a sip. For a mineral water brand like Cool Blue, packaging carries even more weight because water is one of the most visually undifferentiated categories in retail. Clear liquid, clear bottle, simple label. That plainness is exactly why design matters so much.